CREATING BRAND COLLATERALS for business impact

ECT Brand collateral book

Brand collateral, from print and packaging to business cards and t-shirts, is about getting your company recognized and strengthening the relationship between your company and its customers. Making sure your collateral is memorable to your clients demands a unique design, not to mention branding that is worth displaying at all times.

As a full-service branding and advertising company, Qoratech knows many more aspects to create adequate branding collateral than simply putting the logo on an item. Our designers can add to your marketing arsenal by creating eye-catching, creative designs correctly incorporated into the right products.

WHAT A BRAND COLLATERAL PARTNER MUST DELIVER

While design expertise is essential, only a partner that blends the art of design with marketing science can impact your business. Here’s what to look for:

  • A holistic view. Great designers pay attention to minor design details but also have a big-picture perspective on the role of collateral in building your business.

  • A tactical mindset. Great partners think strategically, creating designs people can relate to, customers feel empowered by, and which perfectly capture a brand’s personality.

  • A wealth of experience. A strong design partner has worked with big and small brands across multiple industries and has the experience to prove it.

THE POWER IN AUTHENTICITY

Consumers today are more inundated with ads, jaded with marketing, and more skeptical of brands than ever before. Yet the same consumers have rocketed many digital brands into overnight success. While today’s customers are choosy, they still gravitate toward brands that look, speak, and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is daunting. Here at Qoratech, we know what it takes for digital brands to succeed. With an eye for storytelling and enthusiasm for strategy, our team helps companies stand out through art direction, engaging content, and a bit of soul-searching.

A QUALITY BRAND PARTNER

  • Story-focused. Today’s consumers want and expect to know what drives your brand. Find a branding agency that gets what makes a good story and has the chops to tell yours.

  • Always strategic. Your branding partners should be strategic in their approach, basing their decisions, not on hunches but on research, data, and best practices.

  • Ready to market. Ultimately, a new brand has to be marketed. When the people that build your brand deeply understand marketing, you can be confident your branding will resonate in theory and practice.