Brand Strategy
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QUALITY BRAND ALLIANCE
Brand Strategy must be developed based on something other than rough ideas. It should always be based on thorough research. A faithful alliance prioritizes the research and is pushed as recommendations based on the brand strategy.
Naturally, brand strategy is a collaborative process as it integrates many chunks. Experts who reach out to analysts, marketers, designers, etc., it is well understood to ensure that the forwarded recommendations are commercially applicable, achievable, and in true best practice.
Brand strategy adheres to solutions, and effective branding alliances develop exciting opportunities to build tools from that place and provide them to team members to execute.
BRAND DEVELOPMENT PROCESS
Gathering Insights
We initiate a series of dialogues with Clients for a SWOT analysis of your brand. Based on the outcomes, we set up targets and objectives for the project. We conduct quantitative research, such as surveys, to ensure current brand positioning and measure both internal and external brand perceptions.
Competitor Analysis
To learn from and implement, we research your direct competitors, how they present themselves and engage consumers, and the brand territory they occupy. Furthermore, we also examine the insights of other industries.
Audience Research
Our team prioritizes audience research throughout the brand strategy process. To help us speak to your audience with a human touch, we build personas—representative user profiles that paint a picture of the different types of people your brand will appeal to and how your new brand will connect with them. All the data and research compiled on the project inform these personas.
Insights + Concept
Our strategy is deliverable and organizes our recommendations into intuitive framework stages, i.e., insights, brand concept, direction, and charting.
Story
A verbal identity consists of many parts: vision, tone, values, mission, voice and tone, and more. To craft yours, our strategy and copywriting experts team up to offer their insights and experience. Our objective is not just to create the different parts of your identity but to integrate them into a powerful story that can be tuned across channels.
Shape
Once we have the story, we can start to tell it visually. Our expert designers can equip you with all the assets your brand needs to look its best – from logo design and usage to brand palette, photography, and social media direction to creating brand collateral for your sales and marketing teams to show off.
Brand Strategy Activation & Outlook
Every brand strategy is presented to the client with sufficient time for feedback. Post-presentation, our team is standing by to put plans into action and take the next step toward branding transformation.
