Digital marketing is creating and distributing content using digital media channels like websites, landing pages, social media channels, emails, and mobile applications. It also involves promoting the content through different available strategies using earned, paid, and owned channels, including SEO, SEM, pay-per-click (PPC) advertising and social media, content syndication texts, email, and much more.
The importance of digital marketing
Digital marketing strategies assist marketers in determining their goals, selecting the right audience, and designing the digital marketing plan most effective in reaching that audience. They provide direction for the specific program or campaign and a framework to evaluate the results.
Nowadays, everything is digital and digital marketing is integrated into nearly everything in business. It is completely altering how companies communicate with and offer the value to their customers.
If your company cannot implement the digital marketing plan in the ever-growing, global marketplace online and you don’t have the right strategy, you will not be in a position to compete.